Design is not just what it looks like and feels like.
Design is how it works.
My approach to design is functional and user-centric. Before starting any design, I ask questions like: Who is this serving? How will it be used? How will it improve their day to day experiences? Guided by the principles of UX design, I have created numerous websites for retailers, interactive digital marketing, and a mobile application for conference programming. Together, I consider business goals and advocate for user needs to create beautiful products that are easy to use and produce results.
